Reefna's Sustainability Goals
Nurturing the Countryside, Naturally
At Reefna, we're passionate about bringing you the bounty of the Egyptian countryside, but we're also committed to doing it right. Here's how we're working towards a more sustainable future:
Cultivation with Care
We encourage our partner producers to adopt sustainable farming practices that minimize environmental impact. This means techniques like crop rotation, water conservation, and natural pest control to keep the land healthy for generations to come.
Homemade Goodness
We celebrate traditional food production methods that reduce waste and promote local food security. From sun-drying vegetables to preserving fruits, these techniques are kind to the environment and create delicious, long-lasting products.
Eco-Friendly Packaging
We're on a mission to find innovative, eco-friendly packaging solutions to minimize waste and pollution. Think reusable containers, recycled materials, and minimal packaging where possible.
Empowering Rural Communities
By supporting small producers, particularly women, we contribute to the economic and social well-being of rural communities. This not only improves livelihoods but also encourages younger generations to stay connected to their roots and preserve countryside traditions.
Brief
We believe that sustainability isn't just a goal, it's a journey. We're constantly looking for ways to improve, and we're committed to working with our partners in the Egyptian countryside to ensure a thriving future for all.
Reefna's Social Impact Goals
Economic Empowerment
Provide fair prices to women producers and small-scale producers in the Egyptian countryside
Increase their economic independence by creating new income opportunities.
Skills Development
Offer training and resources to enhance production methods and business skills.
Help producers run more efficient operations and potentially increase profits.
Market Access
Bridge the gap between rural producers and a wider customer base.
Provide a platform to showcase and sell their products nationwide.
Cultural Preservation
Promote traditional techniques and recipes passed down through generations.
Safeguard the unique cultural heritage of the Egyptian countryside.