About
Founder’s word
Egypt's countryside has always held a special place in my heart. The warmth of the people, the timeless traditions, and the land's natural bounty – it's a place unlike any other. Reefna was born from a passion to share this magic with everyone. We want to bridge the gap between city life and the countryside, bringing you the best of both worlds: high-quality, authentic products and a glimpse into the beauty of rural Egypt. Join us on this journey to discover the hidden treasures of the Egyptian countryside!
come to reefna
Imagine waking up to the gentle chirping of birds and the warm glow of the Egyptian sunrise peeking through your window. Breathing a fresh air, free from the city hustle. Picture yourself surrounded by green fields bathed in golden sunlight. This is the essence of the Egyptian countryside, and at Reefna, we want to bring this experience to you. Explore our selection of hand-picked fruits and vegetables, bursting with flavor grown under the Egyptian sun. Savor the rich taste of homemade products and honey, crafted with traditional methods passed down for generations. Bite into flaky, fresh bread baked in a clay oven, the aroma filling your senses. Reefna is more than just a store; it’s a gateway to the Egyptian countryside. Let us take you on a journey of discovery, where you can taste the authenticity and immerse yourself in the beauty of rural Egypt.
Our Vision
our vision for Reefna is simple, to connect people with the authentic Egyptian countryside.
We want to break down the barriers between city life and the countryside, allowing everyone to experience the rich culture, breathtaking landscapes, and, of course, the delicious products grown and crafted with love by generations of Egyptians.
Our Mission
Deliver high quality Egyptian countryside products.
delivering handpicked goodies direct from the farm to your table, we want to ensure you’re getting the best the Egyptian countryside has to offer.
Spread the love for rural Egypt.
Reefna is more than just a store; it’s a celebration of Egyptian countryside culture. We’ll be sharing stories, traditions, and breathtaking visuals to give you a glimpse into this beautiful world.
Empowering Local Producers
Reefna prioritizes sourcing directly from small-scale producers, many of whom are women. This ensures they receive a fair price for their products, improving their economic independence.
Nurturing the Countryside, Naturally
At Reefna, we're passionate about bringing you the bounty of the Egyptian countryside, but we're also committed to doing it right. Here's how we're working towards a more sustainable future:
Cultivation with Care
We encourage our partner producers to adopt sustainable farming practices that minimize environmental impact. This means techniques like crop rotation, water conservation, and natural pest control to keep the land healthy for generations to come.
Homemade Goodness
We celebrate traditional food production methods that reduce waste and promote local food security. From sun-drying vegetables to preserving fruits, these techniques are kind to the environment and create delicious, long-lasting products.
Eco-Friendly Packaging
We're on a mission to find innovative, eco-friendly packaging solutions to minimize waste and pollution. Think reusable containers, recycled materials, and minimal packaging where possible.
Empowering Rural Communities
By supporting small producers, particularly women, we contribute to the economic and social well-being of rural communities. This not only improves livelihoods but also encourages younger generations to stay connected to their roots and preserve countryside traditions.
Reefna's Social Impact Goals
Economic Empowerment
Provide fair prices to women producers and small-scale producers in the Egyptian countryside
Increase their economic independence by creating new income opportunities.
Skills Development
Offer training and resources to enhance production methods and business skills.
Help producers run more efficient operations and potentially increase profits.
Market Access
Bridge the gap between rural producers and a wider customer base.
Provide a platform to showcase and sell their products nationwide.
Cultural Preservation
Promote traditional techniques and recipes passed down through generations.
Safeguard the unique cultural heritage of the Egyptian countryside.